#Digital visibility concepts how to

When it comes to social media followers, it’s about quality over quantity: having many followers who don’t interact with your channel is less valuable than a few followers who do. This enables you to create profiles of your customers, which will lead to stronger relationships. Sprout Social is a social media scheduling, monitoring and reporting platform that offers a customer relationship manager (CRM) feature. It’s the perfect first tool to get started when you’re investing in your social media management. It’s also capable of analysing over 300 metrics, so you can create a dashboard that perfectly tracks your business’s goals. It supports over 250 integrations, allowing users to update multiple networks in one step. Hootsuite is one of the most popular tools for enhancing your social media output. If you want to produce quality posts that engage and grow your social following across multiple channels, then these tools are exactly what you need. If you’re looking for greater visibility over your social channels, detailed insights about what does or doesn’t work or greater control over publishing posts through automation and scheduling, these tools can transform what’s possible with social media. Are you looking to create brand awareness? Then that goal needs to inform the way you use social media - you need to target your audience, create relevant content and maintain a strong brand. The key to using social media is knowing what you’re using it for.

#Digital visibility concepts how to

Most organisations already know this, but they invest hours in social media management without having a good idea of how to get return on investment.

It can be used for thought leadership, to enhance your SEO rankings and as a direct channel for people to interact with your brand. Social media can be used to build your brand identity, to reach out to your existing customers and to find new audiences.